Context
Transportation Social Impact Concept

Challenge

Provide curated audio content to Los Angeles Metro travelers during their commute

Responsibilities

UX Research, Content Strategist, User Experience Designer

Solution

A podcast app that provides enlightening content to LA metro users.

Prototype

Click Me!!!

User Research

First, we needed a clear understanding of what being in traffic was like. What better way to do that than jumping on a LA Metro bus?

Collecting & Synthesizing Data

Let’s figure out what information we’ve collected and make sense of it all.

Problem:
The Average
LA Metro Trip
is 2 Hours

Opportunities:
- 80% of the people in LA own smartphones

- 408,000 predicted trips in 2016

What are people currently doing in transit?

What They Could Be Doing In Transit!

Comparative & Competitive Analysis

Contextual Analysis

Consent Forms

User Interviews

Personas & Scenarios

Understanding users’ interests and pain points are essential to creating solutions.

Solution

Prototype