Context
Transform makeup service/portfolio website to lifestyle blog

Challenge

Complete rebrand from makeup artist portfolio and service booking site to Beauty, Skincare and Wellness blog.

Responsibilities

Web Designer, Photographer, SEO, UX Designer, Content Strategist, Social Media Management

Solution

Aesthetically pleasing blog site with imagery that captures clients taste and personality

Before

Site was focused on clients Makeup portfolio and available skincare services.

Wireframe: Lo-Fi

Pronounced logo and header image will be the first elements to grab visitors attention.
Blog post follow and offer a preview of the post along with a featured image. Visitors will also be able to see Instagram feed, welcome video, links to other social media platforms and prompted to sign up for the weekly newsletter.

Photography

My goal was to capture the client’s personality and aesthetic style while keeping an authentic feel to the images.

Solution: Mid-Fi

The new page is more vibrant and eye-catching, which invites readers to delve into each article.